One Rupee Social / Services
Campaign
Management
Full-cycle campaign execution from ideation to post-campaign analytics — creating cultural moments that drive measurable results.
The Discipline
Campaigns That
Become Culture
A campaign isn't just a collection of posts — it's a narrative arc. Our campaign management service orchestrates every element: creative concept, production, influencer coordination, media buying, and post-campaign analysis into a cohesive story that resonates.
We've managed over 200 campaigns for brands across fashion, hospitality, tech, F&B, and lifestyle — each one tailored to the brand's unique audience, objectives, and market position.
Our campaigns don't just generate impressions — they create conversations, drive action, and build lasting brand equity. We measure success not just in reach, but in cultural impact.
What We Run
Campaign Types
Brand Launch
End-to-end launch campaigns that make first impressions unforgettable.
Product Drops
Hype-driven launches with scarcity mechanics and countdown content.
Influencer Campaigns
Strategic influencer partnerships from micro to macro for authentic reach.
UGC Campaigns
User-generated content strategies that turn customers into brand ambassadors.
Seasonal Activations
Festival and seasonal campaigns aligned with cultural moments and trends.
Viral Content
Trend-jacking, meme marketing, and share-worthy content designed for virality.
From Concept to Culture
Our Process
Brief & Ideation
We define the campaign's north star — objectives, audience, messaging, budget, and timeline. Brainstorming sessions generate concepts that push creative boundaries.
Strategy & Planning
Channel selection, content pillars, influencer shortlisting, media buying strategy, and detailed campaign timelines with milestone checkpoints.
Creative Production
Our in-house production team creates all campaign assets — photography, videography, graphics, copy, and interactive content.
Launch & Manage
Coordinated multi-platform launch with real-time monitoring, community management, influencer coordination, and crisis protocols.
Analyze & Report
Post-campaign analysis with deep-dive metrics, audience insights, learnings documentation, and strategic recommendations for future campaigns.
Proven Results
Past Campaigns
Brand Launch
Himalayan Heritage — Heritage Reimagined
A 360-degree brand launch campaign across Instagram, Facebook, and TikTok featuring influencer partnerships, UGC contests, and cinematic brand films.
4.2M total impressions
15K new followers in 30 days
340% engagement rate increase
Product Launch
Pokhara Streetwear — The Drop
Hype-driven product launch campaign using scarcity marketing, countdown content, influencer seeding, and a live-streamed drop event.
Sold out in 47 minutes
2.8M reach across platforms
18K waitlist signups
Awareness Campaign
Artisan Coffee — Taste the Origin
Documentary-style campaign tracing coffee from Nepali farms to cup. Cross-platform storytelling with behind-the-scenes content and farmer spotlights.
12x ROAS on paid media
Featured in 5 publications
200% increase in online orders
Related Services
Create Your Moment
Launch Something
Unforgettable
From brand launches to viral moments, our campaign team transforms ideas into cultural events that drive real business results.
Brief Us